Despite the industry’s investments in AI, most carriers still struggle to move from prediction to prevention. Sammy Rubin explains why, and more importantly, how to fix it. Drawing from YuLife’s engagement model and AI Prevention Loop, he shows that meaningful prevention only emerges when data, engagement, and personalised interventions work in harmony. With insights from clinical trials and real-world insurer partnerships, Sammy illustrates how prevention is becoming both measurable and scalable. This session delivers the blueprint for transforming claims, underwriting, and customer outcomes through AI-driven behavioural science.