Case Study: Embedded and Affinity Distribution: Beyond the Hype, Into the Numbers

25 Jan 2027
Main stage
Beyond P&C
Embedded and affinity deals are everywhere in pitch decks but rare in meaningful P&L; embedded health and protection products are among the fastest-growing examples. Practitioners walk through concrete partnership examples, unit economics, and the API and integration architecture that makes or breaks these models operationally, not just commercially.
Speakers
Alberto González Lizán
Alberto González Lizán, Product Leader, International Affinity Practice - Marsh