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Challenge Lab

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ITC London 2026
 

Challenge Lab

Challenge Lab

Join the Challenge: Protecting People, Empowering Planet 

We are thrilled to announce an incredible opportunity for startups in the insurtech space! This is your chance to present directly to Generali, one of the leading insurers in the world.

This exclusive event allows you to showcase your innovative solutions, connect with key decision-makers, and potentially secure strategic partnerships that can propel your business forward. Generali is actively seeking products and services that not only protect people from risk, but also accelerate the shift to a sustainable, low-carbon economy. 

If your startup meets the eligibility criteria and is ready to drive meaningful change, we want to hear from you. Apply now and showcase how your solution can redefine the future of sustainable insurance. 

 

START APPLICATION

Danilo

  • "We're proud to support the Challenge Lab at ITC London 2026 - it's exactly the kind of bold, creative problem-solving the industry needs."
    Danilo Raponi
    Group Head of Innovation, Generali GC&C

How it works

What is the Challenge Lab 

Startups are invited to enter the Challenge Lab and unleash bold solutions to our sustainability challenge. The top five entries will pitch live on stage at ITC London before industry leaders and innovators. Generali will crown the winner, unlocking major visibility, industry recognition, and a powerful opportunity to drive real-world impact. 

Selecting the top 5

The top five finalists are selected based on their applications. The ITC team, together with Generali, will review submissions and choose the startups that best demonstrate innovation, impact, and alignment with the sustainability challenge, earning the chance to pitch live at ITC London. 

What’s at stake

The winning startup will receive a trophy on stage, gain industry recognition and PR, and earn a free speaking slot at ITC Europe in Barcelona, offering unmatched visibility and the opportunity to showcase their solution to a global audience. 

 Timeline

  • Dec 3 – Applications Open 

  • Dec 19 – Applications Close 

  • Jan 9 - Finalists are announced 

  • Jan 27 - Finalists pitch on stage at ITC London 

  • Jan 27 – Winner announced  

Challenge Statement: Protecting People, Empowering Planet

How can we reimagine insurance as a force for good—designing innovative products and services that not only protect against risk, but actively accelerate the transition to a sustainable, low-carbon economy?

 

We invite startups to develop solutions that:

  • Advance climate risk intelligence: Harness data, AI, and predictive modelling to assess and mitigate risks from climate-related events such as floods, wildfires, and extreme weather.
  • Incentivise sustainable choices: Create insurance models that reward businesses and individuals for adopting green practices—whether through lower premiums, coverage enhancements, or loyalty benefits tied to reduced carbon footprints.
  • Embed SDGs into underwriting: Integrate Sustainable Development Goals metrics into risk evaluation, ensuring that insurance capital flows toward responsible and resilient enterprises.
  • Drive social impact: Extend protection to vulnerable communities disproportionately affected by climate change, ensuring inclusivity and equity in access to sustainable insurance solutions.
  • Innovate beyond traditional coverage: Explore new product categories such as parametric insurance for renewable energy, microinsurance for climate-vulnerable populations, or embedded insurance that supports sustainable consumption.

 

Why This Matters?

Insurance has the power to shape behaviour and allocate capital. By aligning risk protection with sustainability goals, the industry can become a catalyst for climate resilience and social equity. This challenge is not just about building better products—it’s about redefining the role of insurance in society.

Join the challenge

Submission deadline: 19 December 2025
Finalists Pitch Competition: 27 January 2026

START APPLICATION

Eligibility Criteria:

  • Have raised at least Series A funding
  • Were founded within the last five years
  • Operate in Europe or the UK, with products or solutions focused on Europe/UK and/or Asia and/or South America